Akeš 2019: online contest "Bodi ti. Bodi Akeš."
Client: Abanka d.d.
In an attractive campaign that targeted students, we activated 20 young influencers. Through videos and photos, we managed to present 7 benefits of having an Akeš account in the youngster language. Online prize game with photo gallery and modern voting platform, strong social media communications strategy and street digital positions have successfully activated the target group.